Quality Assurance of Education Agents

At Niels Brock Copenhagen Business College (NBCBC), maintaining the integrity and quality of our international recruitment partnerships is a top priority. We have implemented a robust quality assurance framework to ensure that all education agents representing NBCBC uphold our standards and provide accurate, ethical, and student-focused guidance.

1. Becoming an Agent

  1. All agents must fill out an Expression of Interest form and submit verification that they have a registered business, in accordance with their local laws. They are also requested to submit any training documentation (e.g. British Council or ICEF).

  2. The Admission Officer reviews this information, and based on this information, the prospective agent either receives an email about how to complete the Agent Academy and login details are applied for them or they receive an email informing them that NBCBC is not interested in pursuing an agreement. If more information is needed or the Admission Officer has questions about the information, a Teams meeting will take place.

  3. Before, after, or both, the agency completes the Agent Academy, they are given an onboarding session where the Admission Officer gives an overview of the programmes, USPs for NBCBC and Denmark, tuition and scholarship opportunities, admission requirements for each programme, admission process and required documents, attendance policy, student support services, visa process, reasons for visa refusal, and cost of living in Copenhagen. The Agent Academy is a collection of links and media to help new agents become familiar with NBCBC. The prospective agent has two chances to pass the 25-question Agent Academy quiz with 90% or better, or the process of becoming an agent stops.

  4. Once the Agent Academy is completed, an agreement is sent to the agency to be signed. Once the agreement has been signed by both parties, the agent is put up on our website and added to the application portal. The newly authorised agent also receives a certificate.

2. Performance Monitoring and Evaluation

NBCBC systematically tracks agent performance across key metrics, including:

  • Number of applications submitted

  • Acceptance and enrollment rates
    • When we review the percentage of applied vs those that get accepted, we are given an idea of the overall quality of the applicants from each agent based on the nature of competitive admissions.

  • Tuition fee payments

  • Visa rejection rates
    • Sometimes students may experience visa rejections. A few reasons for visa rejection can be lack of English knowledge or educational background.

  • Student commencement data

Any irregularities or concerning trends are promptly identified and addressed through direct communication with the agent. This proactive approach ensures transparency and continuous improvement in agent performance. This data is also compared to that of applicants who apply without an agent.

3. Social Media Oversight

To safeguard the accuracy of information shared with prospective students, NBCBC monitors agents’ social media activity.

If any misleading or incorrect information is identified, the agent is immediately contacted via email and instructed to remove or correct the content.

This ensures that all promotional materials reflect the most current and accurate information about NBCBC’s programmes and policies.

4. Communication and Updates

Agents receive regular updates through a dedicated newsletter distributed at the beginning of each application season.

This newsletter includes essential information about programme offerings, application procedures, and policy changes.

In cases where updates are time-sensitive – such as the cancellation of an intake – agents are informed immediately through direct communication.

5. Complaint Handling and Investigation

NBCBC takes all complaints regarding agent conduct seriously. Each complaint is thoroughly investigated, and appropriate action is taken to resolve the issue and prevent recurrence. This reinforces our commitment to ethical recruitment practices and student welfare.

6. Agent Accreditation and Vetting

To ensure credibility and professionalism, NBCBC only collaborates with agents who meet one of the following criteria:

  • Accreditation by recognised bodies such as ICEF or FELCA

  • A minimum of three references from degree-granting institutions with which the agent has worked for at least two years

This vetting process helps maintain a high standard of representation for NBCBC globally.

7. Training and Support

NBCBC offers regular training and update sessions in conjunction with the agent newsletter. Additionally, agents are encouraged to request one-on-one meetings at any time to clarify procedures or receive further guidance.

This open-door policy fosters a collaborative and supportive relationship.

8. Accessible and Responsive Communication

The admissions team at NBCBC is readily available to agents via email, phone, and WhatsApp during business hours. This ensures that agents can receive timely and accurate responses to their inquiries, reducing the likelihood of misinformation being passed on to prospective students.

9.  Student Questionnaire

Incoming students are sent a questionnaire on the student journey prior to arriving in Denmark to evaluate both the quality of our agents as well as our pre-arrival onboarding of students.

Current Agent Agreements

We currently have 30 agents with agreements covering 33 different countries.